Over the years, IAB Croatia has established itself as a central hub of the local digital ecosystem, bringing together more than 115 members – experts from various fields of digital marketing and advertising. The annual general assembly of members, which will take place on February 12th in the inspiring space of the French Pavilion in Zagreb, will serve as an opportunity to reflect on past achievements and inspire new steps forward. This event reaffirms IAB Croatia’s commitment to fostering creativity, education, and collaboration in an increasingly dynamic digital environment.
RESEARCH AS THE KEY TO PROGRESS
The central theme of the gathering will be DISCOVERY – a space for exploration, innovation, and collective progress – reflecting the current IAB Croatia project of the same name. IAB Discovery is a new educational format dedicating an entire month to a specific topic of importance to the digital community, marking a significant step towards the systematic development of digital in Croatia. Previously explored themes, such as user attention and the importance of competition in fostering progress, have set the stage for new insights and materials that will benefit the entire digital community.
Through active member participation in numerous projects, such as the innovative IAB Discovery, and by publishing valuable resources and guidelines, IAB Croatia has established itself as a prominent and relevant organization in the market.
“We have achieved so much together—and now we continue to scale the digital economy with even greater ambitions, shared knowledge, and, of course, boldness,” said Dunja Ivana Ballon, Director of IAB Croatia.
VISION AND CREATIVITY IN THE DIGITAL ECOSYSTEM
The French Pavilion, one of Zagreb’s most iconic architectural landmarks, with its unique circular design and minimalist aesthetic, will create an ideal atmosphere to spark dialogue about Croatia’s digital future. In addition to local digital leaders, the event will feature the art installation Discovery in Form by Croatian artist Ana Elizabet.
Like art, innovation demands curiosity and a willingness to delve deeper into concepts, while vision provides the focus needed to turn ideas into action. In an active dialogue with its members, IAB Croatia will connect these two concepts, creating a space for reflection, connection, and exploration of new perspectives with creativity and purpose at its core.
Attendance at the event is by invitation only (RSVP) sent to the primary representatives of IAB Croatia member companies. Learn more about IAB Croatia’s work at www.iab-croatia.com.
