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HURA’s program of education for (self)regulation in market communications starts

Best participants will have the opportunity to become court experts for market communications

Media Marketing redakcijabyMedia Marketing redakcija
05/10/2017
in News
Reading Time: 2 mins read
HURA's program of education for (self)regulation in market communications starts
Pročitaj članak na Bosanskom

On Friday, October 6th, starts first in a series of lectures within HURA’s education for experts in self-regulation and regulation of market communications. Experts Kamilo Antolović, Ana Rački Marinković, Jakša Barbić and Melita Bestvina will be lecturing on issues of regulation, self-regulation, trade associations, expertise and intellectual property.

After the completion of the education program, an exam will be held, after which the best ones among the 27 attendees, will enter a multi-month mentoring program with the Croatian Association of Court Expert Witnesses and Valuers (HDSVIP) which is the partner of this program.

This program is unique in Europe, and with investing in it, HURA wants to directly influence the increase in the level of knowledge in this area and the number of experts with knowledge necessary to evaluate the compliance of messages with ethical and legislative norms. This will ultimately strengthen the capability of agencies and other experts to carry out self-regulation and in general, to provide additional credibility of HURA’s agencies on the market, which is, at the time of intense pressure from industry regulators, of the utmost importance.

Lecturers

Kamilo Antolović is the first standing court expert witness for advertising and market communication in the Republic of Croatia and a member of the Court of Honor of HURA. He has published nine books and hundreds of comments and expert articles. He participated in the preparation of laws and codes in the field of market communication. As one of the leading experts in this field, he will be holding education from the chapter on regulation and self-regulation. Antolović is also the initiator of this project.

Ana Rački Marinković, deputy director of the State Institute for Intellectual Property, will hold an education on intellectual property. She participates in the preparation of national provisions for legislative proposals that are being adopted at EU level. Ana often publishes scientific and professional papers in the field of industrial property and participates in domestic and international conferences and consultations on this subject.

Jakša Barbić, a longtime professor at the Faculty of Law of the University of Zagreb on the subject of Trademark Law and Company Rights, and author of several university manuals, will hold a lecture on the subject of companies. In recent years he has been active as an arbitrator in the country and abroad. He is one of the authors of the Law on Conversion of Social Enterprises.

Melita Bestvina, President of the Croatian Association of Court Expert Witnesses and Valuers, and a permanent expert witness since 1987. She is official, authorized real estate valuer for numerous domestic and foreign banks, counselor in many state-owned companies and institutions, and judicial expert for the need of municipal, county and commercial courts of the Republic of Croatia.

Autor

  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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