The Croatian Association of Communications Agencies (HURA) continues to expand its network of agencies and experts who jointly participate in shaping the communications profession in Croatia. At the regular annual assembly, held on 11 June 2026 at Zagreb’s Zonar, members supported the accession of two new agencies.
Prospekt became a new full member of HURA, while Señor joined the association in pre-membership status. With their accession, HURA now brings together a record number of 66 members.
This growth further confirms the importance of joint action in an industry where changes are happening increasingly fast, and where the need for the exchange of knowledge, experience and standards is becoming increasingly important. HURA has for years acted as a platform that connects agencies, opens space for dialogue and supports initiatives important for the development of market communications.
At the assembly, the results of the association’s work in the previous period were presented, along with activities planned for the coming year. Special focus was placed on projects and initiatives that provide members with support in business, professional development and the further improvement of the quality of market communications in Croatia.
Part of the assembly was also the Members’ Forum, where agency representatives discussed specialized topics that affect the business and development of the communications industry. Such meetings make it possible to identify common challenges from different perspectives and define activities that HURA will implement in the coming period at the proposal of its members.
The agency Prospekt said that joining HURA represents a natural continuation of its professional path.
“For 20 years, we have been using design to change the way people experience brands, products and the world around them. We see HURA as a place that brings together people who share a similar passion for creativity, excellence and the progress of the profession, which is why we are especially pleased to become part of this community,” said the agency Prospekt.
With 66 members, HURA confirms its position as one of the most relevant professional organizations in the field of market communications in Croatia. Through the work of its members, expert bodies, projects, education, research and professional competitions, the association continues to contribute to strengthening the industry and creating a better business environment.
More information is available at www.hura.hr.
