Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Huawei is partnering with London’s Saatchi Gallery for an exhibition that will examine selfies and self-expression in art history. This move is part of Huawei’s efforts to bolster its presence in the UK.
From Selfie to Self-Expression, which runs from March until May, will show works from artists old and new including Emin, Van Gogh and Rembrant. “Huawei’s partnership with the Saatchi Gallery is a demonstration of its commitment to growing its brand presence in the UK and support of creative expression through photography everywhere,” the company said in a press release.
The exhibition, promoted by Huawei’s UK PR agency H+K Strategies, will highlight what the press release referred to as “the emerging role of the smartphone as an artistic medium for self-expression,” by commissioning ten young British photographers to create works using Huawei’s newest dual lens smartphones created in collaboration with Leica.
The push will also include a #SaatchiSelfie competition that will run until 30 March, in which the most creative selfies sent by anyone across the globe will be exhibited at the Saatchi Gallery, and the ten shortlisted entrants will receive the firm’s newest phone.
Glory Zhang, CMO of Huawei’s consumer business group, said: “After a decade of smartphone photography, we have reached a tipping point. We are moving from documenting our engagement with the world through selfies to projecting our personalities on to the world through our creativity. The smartphone has become a tool of artistic expression. The selfie generation is becoming the self expression generation as each of us seeks to explore and share our inner creativity through the one artistic tool to which we all have access: the Smartphone.”