HOWtoWOW MODULES continues to deliver top-tier professional education for communication experts, this time with a special focus on crisis communication and the application of artificial intelligence in this field. In the two-day module, titled Crisis Communication & AI-Powered PR Strategies, Ben Verinder, a seasoned expert in communication and crisis management, will guide participants through modern AI-based tools and methods. The workshop will take place on December 3rd and 4th at Zagreb’s Kontejner, a partner venue and a hub for contemporary art practices. The module will help participants gain a deep understanding of how to anticipate and effectively manage crises using the power of technology.
This module is tailored for experienced PR professionals, communication consultants, corporate communication managers, and crisis managers. Managing crises in a digital environment has become crucial as brands increasingly rely on their online reputation. Artificial intelligence enables the identification of potential threats through real-time analysis of large datasets, recognizing patterns and signals that could indicate a crisis.
During the module, Verinder will demonstrate how AI can be used to predict and mitigate risks, which is especially important in an era where brands not only need to react swiftly but also act proactively. Participants will learn to analyze data from social media, news outlets, and other sources to detect early signs of a crisis and make quick, informed decisions. The goal is to equip participants with tools and techniques that help preserve stakeholder trust and minimize the negative impact of crisis situations.
This innovative module presents an excellent opportunity for professionals who wish to stay updated on the latest trends in crisis communication and explore how AI can support their work. Join this workshop to enhance your skills, discover new tools and methodologies, and ensure your organization is prepared for any crisis situation.
For more information about the module and registration, follow the provided link.
