Portalak is a laxative that stimulates the intestine and leads to an increase in the volume of stool. In order to raise awareness of the brand, agency Bruketa&Žinić OM created a campaign called Izbacite to iz sebe (Let It Out). The campaign is launched on the radio, in newspapers, on Facebook, YouTube and the Google Display Network.
“Every ad in the campaign is designed as a short drama story. We follow several characters, ordinary people and their confessions. They talk about an unusual problem that lies deep within them. They are all stuck, and carry a heavy load. It’s difficult, but they must push on. In the end, they let it all out,” described the campaign Vanja Činić, copywriter at the agency Bruketa&Žinić OM.
Team behind the project:
Ivana Radič Čavlina, Belupo, Head of Marketing OTC
Mirjana Šaban Blažeković, Belupo, Product Manager
Vanja Činić, Bruketa&Žinić OM, Copywriter
Ivanka Mabić Gagić, Bruketa&Žinić OM, Account Manager
Martina Ivkić, Bruketa&Žinić OM, Account Manager
Marko Matejčić, Bruketa&Žinić OM, Digital Distributer
Tonka Lujanac, Art Director
Livada, audio production
Poster, video production
