Guided by the guidelines of clients, but also the public, to create the “wow” effect that would stand out from the sea of advertising campaigns, creatives from the PR agency Represent Communications in a very original way launched an educational campaign for the Association of Serbian Insurers and drew attention to the unforeseen situations that happen in real life.
They devised a highly unusual event, which on Monday night drew the attention of a large number of passers-by, but also people from the media and the social networks, as many of them at that point asked in disbelief if the building of the Law School in Belgrade was really burning.
However, it was just a light-sound installation, with which the Association of Serbian Insurers started an educational campaign to raise public awareness about insurance in general, titled “Insure the Future”. The campaign aims to show that the unforeseen situations are real, and they can happen to all of us, and to remind citizens that with insurance they are investing in what’s most valuable – their safe future.
