Drugi jezik na kojem je dostupan ovaj članak: Bosnian
European DIY chain HORNBACH has teamed up with the second globally renowned designer, Yo Shimada from Japan, to continue their project that offers exclusive design, accessible and affordable to all, with the WERKSTÜCK Edition 002, the ‘Utsuri Table’.
This year’s minimalistic design reflects the current social challenge of living with less space, especially in cities.
HORNBACH started the WERKSTÜCK Editions last year, as a series that combines do-it-yourself craftsmanship and high-end design in a completely new way.
Within this project, renowned designers from around the world develop designs exclusively for and with HORNBACH, but the catch is that you cannot buy the items – you have to build them yourself.
Following the resounding success of Sigurd Larsen’s ‘Lounge Chair’ (WERKSTÜCK 001), which inspired countless DIY enthusiasts to build it and triggered a widespread public discussion about the democratisation of design, HORNBACH is now launching the much-awaited No. 002 of the series: the ‘Utsuri Table’, designed by Yo Shimada, founder and lead designer of Tato Architects in Kōbe, Japan.
Yo Shimada’s design reflects a social development which Japan has long known, and which European cities are now experiencing: scarcer living space. The Utsuri Table is designed in a modular way, so that it can be adapted to the features of a room or a situation by allowing you to extend it and slide it back, thus changing its size and function.
HORNBACH’s lead agency HEIMAT Berlin conceived and created the WERKSTÜCK Edition concept – and have been making iconic campaigns with the DIY giant for two decades.
“The WERKSTÜCK Edition project is more of a vision than a conventional marketing campaign,” says Marlon Fischer, HEIMAT creative director, who is responsible for the project together with his team partner Felix Pfannmüller.
Marlon Fischer adds: “At the end you have a finished piece of furniture, but before you get there you have all this interdisciplinary collaboration between the architect, carpenters, customer and agency – but above all, the DIY enthusiasts out there.”
The builder’s book can also be downloaded for free in digital form at www.werkstueck-edition.com