From their very beginning, Honest Wines Matković paid great attention to building a brand that reflects the philosophy with which they approach their job – a sincere commitment to the creation of good wine.
Instead of marketing platitudes, in the creation of labels emphasis is always put on the candid moments in which many can recognize themselves, so this was a logical step to meet the coming Zagreb Pride. With the assistance of agency Señor, the winery decided to support every sincere love with a special edition of their Cabernet Franc.
Although the label was already in the market, the special packaging in rainbow colors spoke out against labeling and voiced support to love in all its forms.
