Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Under the domes of Olympia Hall in Kensington, London, visitors at one of the most important fairs of marketing technologies in Europe – “Technology for Marketing”, yesterday and today had the chance to “walk” through the Monastery Manasija, experience its majestic beauty, become medieval knights for a moment, try their hand at archery, at the same time learning about the natural beauty and cultural and historical heritage of Serbia. All these wonderful experiences were created thanks to cutting-edge augmented and virtual reality tech and gaming technology, the application of which in marketing purposes is being presented in front of more than 10,000 visitors and over 200 exhibitors by companies DunavNET and Homepage from Novi Sad, Serbia.
“Technology for Marketing” is the only fair of its kind in the UK and one of the most important in Europe. In one place, in 15 separate halls, it gathers more than 200 exhibitors, all of which are there to showcase the advances in the sphere of marketing, which is rapidly turning from art into science. At the stand of DunavNET and Homepage, visitors had the chance to try “360° VR Player” technology, using appropriate software, and experience campaigns “Knight’s Tournament Just Out #Manasija2015” and “#MySerbia”, prepared for the needs of the Tourist Organization of Serbia. 360° VR player technology enables the creation of VR videos that are best viewed on special VR headsets of different manufacturers, but can also be experienced on YouTube and Facebook.
Company DunavNET is made up of a team of engineers and scientists with significant international experience and strong entrepreneurial and managerial skills. The company operates in the whole of the Western Balkans, but also at the international level, which places them in the ranks of those that have a continuous growth, both in the number of employees and in production.
The agency for creative application of digital technology in marketing, Homepage, is among the leaders in the field of modern technologies – the internet, social networks and mobile platforms in Serbia. Creativity in design and precision in execution are their basic approach in the implementation of marketing campaigns. Experience, flexibility and commitment guarantee the high level of services that the agency offers, as well as measurable results.