Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Every third traffic accident in Slovenia is due to driving under the influence of alcohol. Of that, each third is caused by a young person of an average age of 22 who, due to the car accident, ends up in a wheelchair. Along with this horrible statistic, the head of the traffic police sector at the General Police Administration of Slovenia Ivan Kapun, adds that in November this year alone, despite the announcement of tightened traffic control, the police seized about 300 driving licenses on Slovenian roads. And the merry December is just starting.
This problem undoubtedly requires more intensive processing, systemic and legal changes, changes in culture, and in every individual. And it is that personal level that the campaign “Heroes drive in Pajamas” targets. Launched by Luna\TBWA with Generali Insurance and Zavod Vozim, this campaign aims to improve traffic safety these holidays.
The main goal of the initiative is to persuade young people and their parents to never sit behind the wheel under the influence of alcohol, and not sit in a car with a drunk driver. Campaign calls young people to always make sure they have safe means of getting home from a party if they drink alcohol or take other substances.
“Hence the idea of the campaign, because the hero is not the person who sits behind the wheel drunk, but the caring parent (or someone close) who will drive to the party to get their kid in the middle of the night. The solution that can save your life is just a phone call away,” said creative director Tine Lugarič, adding that a father in the pajamas in front of the disco is much easier to survive than a traffic accident under the influence of alcohol.
Disabled people behind the wheel for fewer accidents under influence
This is what the campaign will consist of thanks to its initiatiors, who will offer safe and free transport to young people at the outskirts of the larger cities where there is no taxi service, especially during the weekend when there is a huge increase in traffic accidents under the influence of alcohol. To make the message as strong as possible, the drives will be done by the disabled, members of the Zavod Vozim. Hybrid vehicles were provided by Toyota Slovenia, which, for the needs of disabled drivers, equipped them with handles of Slovenian company BDF.
“Only together can we get safer roads. We are all responsible for that,” said Vanja Horvat, the CEO of Generali Insurance, and adds that being part of such an initiative is actually their duty, as they advocate life’s satisfaction at all levels by putting it first in their work.
This initiative has attracted numerous associates, among them the well-known Slovenians who help to spread awareness of this problem. “Something has to be done. We will continue in schools, in legislature and beyond. We have a lot of plans on how to keep the campaign fresh and strengthened along the way,” said David Razboršek from the Zavod Vozim.