British American Tobacco, a global manufacturer of tobacco and tobacco products with more than 200 brands sold in more than 200 markets, has become a new client of the agency Grey Zagreb. The agency won the tender for the Adria Cluster, which includes Croatia, Slovenia and Bosnia and Herzegovina.
Grey Zagreb won with the best creative solutions for a new and unique platform that will provide relevant messages to targeted consumer segments and will build the image of BAT brands in different market points within the legislative framework.
Grey Zagreb will already start delivering Famously Effective solutions this month and will focus on HORECA and Trade marketing segments, or rather shopper solutions, digital platforms and 1-2-1 activations.
Nikola Bubanj, CEO of Grey Adriatics, said on the occasion, “This is truly an amazing achievement which shows that Grey’s winning spirit in the region has never been stronger. Personally, I can’t wait to show the client our talent, innovation and unique ideas. The year started great, but what is even more important – it’s just beginning.”
