Source: AdAge
It would be an understatement to say that Göteborg Film Festival is doing a creepy stunt to promote the upcoming premiere of the sci-fi film “Aniara”, in which humanity is forced to escape from the Earth via spaceship.
The festival and their agency Stendahls have launched a pretty unique activation, calling it the “world’s most claustrophobic” cinema, in which they invite fans to watch the film while trapped alone in a sarcophagus.
People can sign up online for a chance to be encased in the tombs, which measure 210 cm long and 60 cm wide. They have air vents in their bases and are equipped with built-in screens and speakers. Each casket is constantly monitored–and they’re all equipped with panic buttons, just in case it’s all too much.
The screenings will run between January 27- 31 with each experience taking a little over three hours with a randomly-selected group of eight people.
“This is going to be a challenging experience that intensifies the sensation of being alone in deep space–something that characterises ‘Aniara’. We wanted to explore what happens when you see a movie in these kinds of extreme conditions,” says Jonas Holmberg, creative director of the Göteborg Film Festival. “The screenings might even raise a couple of questions about the direction in which humankind is headed.”
