Photos source: GODIVA
GODIVA, the iconic Belgian chocolatier established in 1926, is ushering in a new era of chocolate excellence with a refreshed brand identity and a reimagined Holiday Collection, the first to showcase its striking new design. As the company nears its 100th anniversary in 2026, this year’s festive season marks a celebration of renewed creativity, elevated craftsmanship and forward-looking innovation.
GODIVA’s 2025 campaign, “The Most Chocolatey Time of the Year,” turns chocolate into pure holiday enchantment, presenting each piece as part of a sparkling, festive world. The brand’s Holiday Collection puts the spotlight on the joy of giving, sharing, and meaningful moments with the people who matter most.
Actress and singer Leighton Meester reprises her role as the embodiment of Lady Godiva, continuing to personify the chocolatier’s enduring muse throughout the season. In this new chapter, unfolding across GODIVA’s social media, website, and a striking Times Square billboard, Meester channels the brand’s hallmark qualities of courage, elegance, and authenticity. This year, her portrayal is wrapped in the warmth and wonder of the holidays, bringing GODIVA’s seasonal collections to life with renewed charm.
“I’m thrilled to step back into the role of portraying Lady Godiva this holiday season,” said Meester. “The holidays are such a special time to share joy, connect with loved ones, and create lasting memories. It’s an incredible honor to celebrate that spirit through GODIVA’s artistry and timeless craftsmanship, bringing to life a tradition of indulgence and elegance that resonates with chocolate lovers everywhere.”
The Holiday Collection showcases GODIVA’s most beloved assortments, including the new Gold and new Truffles collections, now dressed in refined, gift-ready packaging and elevated through reimagined recipes and designs. Inside are silky ganaches, crisp pralines, smooth caramels, and more, all handcrafted using the finest Belgian milk, dark, and white chocolate.
This season also introduces the Holiday Limited-Edition Chocolate Gift Box, a specially curated selection inspired by classic yule logs and nostalgic family traditions. The box features five distinct flavors, each presented with a delicate chocolate shell and an indulgent, richly textured center.
“This holiday season marks the beginning of a new chapter for GODIVA,” said Steve Lesnard, President of GODIVA. “We’re not just gifting chocolate — we’re gifting emotion, craftsmanship, and culture. Our reimagined holiday collection reflects the spirit of our brand reset and sets the tone for our centennial year.”
