Lily Cole, once a fashion runway star and now a global activist, is coming to the Greencajt Festival in Zagreb to share her vision of a sustainable world and to inspire dialogue on environmental responsibility. The Greencajt Festival, taking place from May 21st to 23rd at Pavilion 13 of the Zagreb Fair, is now in its fifth year of bringing together experts, companies, and institutions to demonstrate that sustainability is not just a trend, but a key to development.
Lily Cole was once one of the most sought-after faces in the fashion industry, but instead of staying in a world of luxury and consumerism, she chose the path of activism. As the founder of the platform Impossible, which promotes sustainable investments and projects, and co-founder of the ethical fashion line The North Circular, she exemplifies how influence can be used to drive positive change. She is also an ambassador for the WWF/Sky initiative to protect the Amazon, and through her work in the media, she continuously raises awareness about the necessity of sustainability.
She has made her mark as an author and podcast host, where she has interviewed numerous global names from various industries. With Elon Musk, she exchanged ideas about the future of technology, sustainability, and innovations that could shape our planet. Her podcast has also welcomed stars like Emma Watson, Salma Hayek, Tessa Thompson, Julianne Moore, and Cate Blanchett, who actively supported The BAFTAs Green Carpet Challenge – an initiative encouraging celebrities to choose sustainable fashion on red carpets, creating a global wave of support for sustainability. This platform not only raises public awareness but also encourages real change in industries that shape public opinion and consumer habits.
At the Greencajt Festival, through an intimate one-on-one conversation, Lily Cole will address key questions – how to change business practices, how to encourage global brands to take responsibility, and the many ways individuals can contribute to a sustainable future. Given her extensive experience across various industries, her contribution to this year’s festival will offer both inspiration and concrete guidance for change.
This year’s fifth edition promises even deeper insights into the challenges and opportunities of the transition to sustainability. The festival has been recognized as the largest ESG project in the region, giving visitors a chance to actively participate in shaping a better tomorrow. Early bird tickets are available on the festival website, and more information can be found on their social media channels – Instagram and Facebook.
