Gerety Awards is expanding for 2026 with Moments Cut, a new category created to honour campaigns that didn’t wait for permission – ideas that reacted with instinct, capturing culture in real time.
The Gerety Awards brings together a jury to select the best in advertising from a powerful perspective, creating a benchmark that is relevant to the market reality and continues to redefine the standard to which advertising has traditionally been held.
Announced alongside the category debut is an early look at the 2026 Gerety Grand Jury, a global panel of founders, chief creatives, brand and media decision-makers shaping today’s expectations for creative leadership.
Open across all media, Moments Cut celebrates work powered by instinct, timing, craft and a real point of view. It recognises creativity that captures the world as it happens – fast, relevant, and culturally attuned. From the Football World Cup and Olympics to Super Bowl moments and spontaneous brand reactions that turned trending conversations into cultural touchpoints, the category honours work that moved quickly, resonated instantly, and left a lasting mark.
The thinking behind the new category is strongly supported by members of the 2026 Gerety Grand Jury, who emphasise the significance of speed, instinct and cultural impact. LATAM Marketing Director at Adobe Brazil, Renata Decoussau, says, “Fast is expected now. A real point of view is the cut. The work I want to reward reacts in a way that shifts the conversation and leaves a mark.”
Ad Partnerships Director at NBCUniversal, Christen Rochon, adds, “The most compelling work doesn’t just enter the moment. It makes the moment better.”
Meanwhile, Merlee Cruz Jayme, Chairmom and Founder of The Misfits Camp, highlights the instinctive nature of transformative work: “When creativity shows up with heart and speed, a passing moment becomes something that matters. That instinct keeps brands alive rather than watching from the sidelines. It’s about time we reward the teams who never miss.”
As with every edition, Gerety continues to judge ideas from a powerful, creative and craft-led perspective, elevating outstanding creativity worldwide across every discipline.
The 2026 Gerety Awards open for entries on January 5th, 2026. For deadlines, category details, and the full Gerety Grand Jury list visit geretyawards.com.
