The Future Tense powered by Lürssen conference, organized by the agency Komunikacijski laboratorij, and the Association for the Promotion of Smart Industries have joined forces by signing a unique strategic Agreement on an Ecosystem for Developing Future Readiness.
The goal of the collaboration is to encourage the development of a knowledge-based society, strengthen a culture of innovation, and promote and disseminate new technologies, scientific achievements, and business models within the framework of the smart industry concept.
The partnership includes the joint development of content, the organization of expert panels, lectures and workshops, as well as the development of educational materials and research initiatives. Special emphasis is placed on connecting the academic community, industry, and technological projects in order to create a platform for the development of smart products, the application of artificial intelligence, the development of innovation ecosystems, and the popularization of new business models of the future.
“Future Tense powered by Lürssen is based on the idea of collaboration among all stakeholders, as only in this way can we ensure the resilience of society to the challenges that lie ahead. With this agreement, we are further encouraging the exchange of knowledge and long-term, strategic thinking about the future of our market,” said Manuela Šola, Director of the Komunikacijski laboratorij agency.
The President of the Association for the Promotion of Smart Industries, Prof. Dr. Sc. Slavko Vidović, emphasized: “Smart industry is not just a technological concept, but a strategic approach that enables sustainable development and global competitiveness. This collaboration opens the door to new activities and innovations that will support the development of organizational resilience and the building of future readiness of the Croatian economy.”
With this partnership, Future Tense powered by Lürssen further confirms its role as a key platform for connecting business leaders, representatives of the academic community, public administration, and other stakeholders focused on creating a better future. The sixth edition of the conference will be held on April 22, 2026, at the Mozaik Event Center in Zagreb.
