The Rosacta Cream was first introduced to the market in 2017. It’s a herbal remedy with essential oils of natural rosemary that has a dual effect. This year the brand rolled out a targeted digital campaign on four markets, with updated visual appearance and the slogan “Get rid of ails natural way”, telling the market that there are natural ways to treat muscular illnesses that are most commonly caused by training, excessive sitting and improper posture.
The Rosacta Cream offers a natural approach to muscle pain relief that differs from other natural methods of treatment, primarily because it is simpler and quicker to use and has a proven effect.
Elements of the campaign: Activation on four markets (Slovenia, Croatia, Austria and Hungary) – online advertising and social networks; point of sales items; PR articles on two markets (Slovenia and Croatia).
Agency team leader: Kim Majoranc
Creative Director: Blaž Ritmanič
Head of production: Kaja Lenič
Director: Jošt Škofič
Photography Director: Andro Kajzer
Client: Medis
Agency: Formitas Creative
Media agency: Direct Media
