Social media is evolving so rapidly that a strategy we once relied on can suddenly steer the algorithm in a completely wrong direction. The only thing we can rely on is a deep understanding of these platforms’ algorithms and Ad Managers. Attendees will gain firsthand insights into successful campaigns on TikTok and Meta from Chris Erthel, a digital marketing expert, at the new HOWtoWOW MODULES training titled Unwritten Rules of TikTok and Meta Ads. This two-day module will be held on November 5th and 6th at Hotel Zonar in Zagreb.
The training is intended for digital professionals, creatives, and anyone looking to maximize their campaign impact by gaining a deeper understanding of algorithms and utilizing AI tools. Participants will receive a unique insight into the unwritten rules of algorithms on popular platforms like TikTok and Meta.
Chris Erthel is known for his pioneering approach to digital marketing and his unique perspective on platforms used by billions worldwide. In this training, he will reveal techniques for increasing ad visibility and success, helping participants understand what the algorithms value and penalize, thus optimizing engagement on social media. The focus will be on connecting relevant data, creative strategies, and best practices for creating content that breaks through algorithmic barriers.
Participants will learn how to handle dynamic algorithm changes, use practical campaign testing methods, and implement AI tools for more precise targeting and content personalization. At the end of the module, attendees will receive a HOWtoWOW MODULES Certificate, confirming their newly acquired knowledge of advanced advertising techniques on social media.
Find more information at the provided link.
