Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Facebook reported another $10.14 billion in advertising revenue in the third quarter even while the company’s top attorney testified in Congress about how Russian operatives bought ads to misinform users before, during and after the 2016 presidential election.
The company said revenue for the previous three months grew 49 percent compared to the same period last year. Total revenue was also up, increasing 47 percent year-over-year to $10.33 billion. Earnings per share were $1.59—a 77 percent increase from third-quarter 2016.
“Our community continues to grow and our business is doing well,” co-founder and CEO Mark Zuckerberg said in a statement. “But none of that matters if our services are used in ways that don’t bring people closer together. We’re serious about preventing abuse on our platforms. We’re investing so much in security that it will impact our profitability. Protecting our community is more important than maximizing our profits.”
On an earnings call Wednesday afternoon, Zuckerberg said the company is investing heavily on fixing problems with abuse, fake news and “bad actors” such as Russian operatives on the platform. He said he brought it up on the call because the directive to invest in both more employees and technology to fix problems will “significantly” impact future earnings.
Total users on the platform also grew in the third quarter, with daily active users increasing 16 percent year-over-year in September to an average of 1.37 billion. Monthly actives were also up, increasing 16 percent to 2.07 billion. Facebook also said it now has 6 million active advertisers on the platform, up from 5 million in April, with mobile revenue now making up 88 percent of total ad revenue.