Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Facebook is set to embark on an integrated advertising campaign underscoring its work with Britain’s small business.
Created by Wieden+Kennedy Amsterdam, the campaign is fronted by a 60-second hero film voiced by Game of Thrones’ Kit Harrington. ‘Let’s Go To Work’ features clips of traditional businesses’ hard working routines, such as a training session in a boxing gym, a round of shaves at a barbers and knife sharpening at a butchery.
The eight-week campaign, which will span outdoor, TV, print, online and cinema, features 16 small and medium businesses (SMBs) in total. It hopes to shine a light on Facebook’s investment in these types of local enterprises, as well as the depth and diversity of their business models.
Every SME featured in the campaign will be profiled on a dedicated microsite, which will explore how each worked with Facebook to build and scale their business.
In a statement, W+K Amsterdam creative directors Daniel Schaefer and Szymon Rose said: “This campaign celebrates the hard work and dedication behind all the small businesses out there. It was important to us to feature real businesses and tap into the unique and interesting stories behind each of them.”
The campaign launches in the UK today.