The visual identity of this year’s SoMo Borac edition stood out as one of the best works among 346 exhibited design pieces, out of a total of 706 submissions. In addition to this project, 404 and SHAPE are participating in the exhibition with as many as 13 projects that visitors can view until January 24, 2025, at Lauba in Zagreb.
“SoMo Borac has outgrown its longstanding visual identity in terms of size and program, so the time has come to enrich it by introducing new colors, typographic treatments, and specially crafted animations and illustrations. These illustrations have become a key part of the new visual direction. The character of the sumo wrestler, which previously appeared shyly and in outlines on award figurines, has been brought to the forefront this year through a large number of stylistically diverse, humorous, and expressive digital drawings and animated representations. Our sumo wrestler has thus finally, officially, and deservedly become the main star of SoMo Borac’s visual identity,” said Dario Dević, Head of Design.
