On the occasion of the anniversary of the Serbian Association for Market Communications, the exhibition “65 Years Young” will be opened at the ceremonial awards event. Through the perspective of author Mugdim Šehalić, and with the production setup and patronage of Viktor Nikolić, the exhibition presents the history of the profession over time – from the era of socialist self-management and the first market experiments, through the 1980s and 1990s that taught us adaptability, to today’s age of algorithms, influencers, and artificial intelligence…
Much has changed. But one thing has not: then as now, UEPS has brought together people passionate about the profession – from agencies, companies, and the media. Thanks to that passion, curiosity, and perseverance, the Association has endured for six and a half decades… and shows no signs of fatigue.
The exhibition is expected to continue its life through presentations in other locations and, by nurturing a culture of remembrance, to preserve from oblivion everything of value woven into the past 65 years.
