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The 55th annual D&AD Professional Awards are now open for entry. With subcategory changes, the majority of the Jury Foremen and Women announced and a sneak peek of the creative campaign by Lucky Generals, there’s quite a bit to grab your attention.
Professional Awards – what’s new?
Although there haven’t been any new category additions, there are some notable changes within sub-categories that will celebrate the latest innovations. For the first time D&AD will now award innovations and fresh new work that comes to the market in Beta or as prototypes. New websites, products and new iterations of existing platforms will all get the chance to submit their work to be judged and win a Pencil. (This work will be eligible for a Wood Pencil).
As well as rewarding the new, long-standing campaigns and lasting professional relationships will also get a chance to win a D&AD Pencil. The Established Campaigns sub-category will recognise integrated campaigns that have lasted the test of time whilst entries into Collaborative (part of the Integrated & Collaborative Category) will be rewarded for the relationship between agency and client in producing great creative campaigns for three years and over.
With the launch of D&AD Impact earlier this year, the White Pencil is no longer part of the awards line up (learn more about Impact here), however as one of the most popular categories, Creativity For Good continues to develop with the addition of Product and Service Design subcategories which reflect the growing trend for these as part of creatively worthy campaigns.
To see these and other changes in detail, please visit the D&AD Professional Awards page.
Jury Foremen and Women Announced
In keeping with over half a century tradition, the 2017 D&AD Professional Awards will be judged by some of the international creative communities’ highest profile members. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only work of the highest standard receives a coveted D&AD Pencil.
- Art Direction: Margaret Keene, Executive Creative Director, MullenLowe, USA
- Book Design: Coralie Bickford-Smith, Designer, Penguin Books, UK
- Branded Content & Entertainment: Tiffany Rolfe, Partner/Chief Content Officer, Co-Collective, USA
- Crafts for Advertising: Toygar Bazarkaya, CCO, Havas Worldwide, USA
- Crafts for Design: Pann Lim, Founder, Kinetic Singapore, Singapore
- Creativity for Good: Nick Worthington, Creative Chairman, Colenso BBDO, New Zealand
- Digital Design: Alessandra Lariu, Former ECD Frog, Co Founder SheSays, USA
- Digital Marketing: Farid Mokart, CEO/Chief Creative Officer, FRED and FARID, France
- Direct: Stephane Xiberras, President/Chief Creative Officer, BETC Paris, France
- Film Advertising: Fabio Fernandes, President/CCO, F/Nazca Saatchi&Saatchi, Brazil
- Film Advertising Crafts: James Rouse, Director, Outsider, UK
- Graphic Design: Su Mathews Hale, Senior Partner, Lippincott, USA
- Integrated & Collaborative: Colleen DeCourcy, Global Executive Creative Director, Wieden+Kennedy Portland, USA
- Magazine & Newspaper Design: Mieke Haase, Managing Partner, Loved, Germany
- Media: Karen Blackett, Chairwoman, MediaCom, UK
- Music Videos: Arno Moria, CEO/Executive Producer, Division Paris, France
- Outdoor Advertising: Josy Paul, Chairman, BBDO India, India
- Packaging Design: Fiona Curran, Creative Partner, Distil Studio, UK
- PR: Simon Shaw, CCO, H+K, UK
- Press Advertising: Merlee Jayme, Chairmom/Chief Creative Officer, Dentsu Jayme Syfu, Philippines
- Product Design: Victoria Slaker, VP, Product Design, Ammunition , USA
- Radio & Audio: Jenny Glover, ECD, TBWA/Hunt/Lascaris, South Africa
- Spatial & Experiential Design: Douglas Broadley, Group CEO/Creative Director, Imagination, UK
- Writing for Advertising: Susan Treacy, EVP, Executive Creative Director, FCB Chicago, USA
- Writing for Design: Elise Valmorbida, Founder/Creative director, word-design, UK
Jury announcements will be made later in the year, full information on categories, pricing and dates can be found at www.dandad.org/en/professional-awards.
D&AD Festival will run from 25-27 April, and works eligible to apply must have been commercially released between 01 January 2016 and 18 March 2017 and been produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by 15 February 2017.