Effie Global Best of the Best brings together only campaigns that won Gold or Grand Effie awards at national and regional competitions around the world in the previous year, while Effie Europe unites the most effective European campaigns. These high-profile awards shape the reputations of agencies and brands, and the competition itself represents the very top of marketing effectiveness.
Serbia is one of the 125 markets where Effie competitions are held, and although it has been organized since 2017, placing it among the newer national programs, Effie Awards Serbia delegates its representatives to the global Effie jury every year.
Upon recommendation from the local Effie office and having met the strict criteria set by Effie Worldwide, seven experts from Serbia have been appointed to the Effie Global Best of the Best jury: Milica Vulićević Basorović, (Senior Director Global Innovation Strategy, Adults / The Coca-Cola Company), Predrag Ćirović (Managing Director / YouGov Serbia and Croatia), Predrag Kurčubić (Managing Director, Ipsos Adria East), Milan Perić (Marketing Director, Carlsberg Srbija Group), Jelena Zeković (Brand, Campaigns, Media and Trade Marketing – Team Manager / A1 Srbija), Dušan Simić (Strategic Planning Director, Communis) i Aleksandar Đorđević (Chief Innovation & Strategy Officer SEE, UM).
In the Effie Europe 2025 jury, Nataša Šarčević, Marketing & Innovation Director / Atlantic Štark, will represent Serbia. Alongside more than 150 industry peers, she will assess the quality and effectiveness of campaigns in the first round of this European competition.
Participation in the jury not only provides additional professional development for the experts involved but also serves as a form of recognition for their work and contribution to the development of Effie. At the same time, the national program confirms its status as an equal and respected partner of Effie Worldwide.
