Effie Europe is celebrating its 30th anniversary this year, with The Brilliance of Partnerships as the central theme of the anniversary edition, dedicated to collaborations that connect creativity, strategy and business results.
On 3 December, the programme in Brussels will bring together representatives of companies and agencies who will discuss what partnerships that work in practice look like. Announced participants include PepsiCo, Google, LEGO, Heineken, LePub, Kantar, Škoda and AMV BBDO, while four-time Tour de France winner Chris Froome will also join the programme.
The focus will not be only on the finished campaigns, but also on the relationships and decisions that come before them: how teams align ambitions, build trust and jointly develop ideas capable of delivering measurable results.
This year’s theme therefore places partnership at the centre of the conversation about marketing effectiveness, highlighting that successful projects are rarely built on just one good idea, but rather on the way different people, disciplines and organisations work together.
The programme will conclude with the Effie Europe Awards ceremony, where this year’s winners of the European marketing effectiveness competition will be announced.
