If you’re not sure you know all the secrets of successful content marketing, you should listen to Ines Mihić, Business Development Manager at Linker Media from Croatia, who also comes to SEMPL. Ines has more than ten years of experience in media, having worked at some of Croatia’s biggest media houses such as 24sata, Večernji list, Nova TV and RTL, and is now successfully applying her knowledge of content production and team management to business development at one of the region’s leading native content and ad exchange platforms.
Content marketing is much more than a “buzzword”
Content marketing is not just a buzzword, it represents a fundamental shift in the way brands communicate with audiences. Ines Mihić believes that by moving beyond traditional advertising, companies can harness the transformative power of content marketing to build brand loyalty, engage customers and drive sustainable growth.
Quality content is key to building trust, and the best way to reach users is through native advertising. In her talk, you will learn about the essence of content and native advertising and how brands that want to engage audiences in a non-intrusive and authentic way can use this strategy to integrate brand content into the customer experience.
