Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Along with the winter break, RTS 1 TV channel will start broadcasting the new show for kids, “Ekipa” (The Team), which was created in order to offer children more educational programs and television content that is appropriate to their age. On this occasion, a premiere was held yesterday for children and parents at the elementary school Kralj Petar I in Belgrade.
The idea for the show came from the Direct Media, which financed the project with the aim to improve the quality of children’s programs on television and direct children toward true civic values. The show is produced for RTS by production company PG Mreža, with the expert support of UNICEF Serbia.
“With this kids’ show we want to offer young viewers an alternative to other television content that are unsuitable for their age. This is a socially responsible project that is intended to motivate the entire media industry to properly use the large impact it has on children,” said Milica Marković, corporate communications manager at Direct Media.
The concept of the show was based on the analysis of children’s programs and a survey conducted by the Association of Journalists of Serbia and UNICEF Serbia in December 2014. The survey confirmed that children in Serbia are watching TV programs not intended for them, and that children and parents believe the existing content that is intended for children, is often old-fashioned, not enough educational and often violent.
“UNICEF supports the production and broadcasting of positive, children-oriented and inclusive TV content for children. I believe that this TV show will contribute not only to the quality and quantity of children’s programs in Serbia, but it will also help to promote equal opportunities and inclusion of the most vulnerable children – children with developmental disorders and disabilities, children from different ethnic groups, children living in poor and remote rural households,” said Vesna Dejanović, coordinator of child protection at UNICEF in Serbia.
The Team is a show of top domestic production. It’s modern and adapted to the taste of the children, and its concept was developed over a number of months by the production team of PG Mreža.
“Direct Media team tapped the PG Mreža team, and the result of this cooperation is one completely new Team. A show which offers a number of children’s teams a new, fresh and modern approach to values and reality. The show is designed so that it will hopefully have a long and successful life not only on TV, but also in the new media with which the new generations are growing up,” said the director of PG Mreža Vladimir Milić.
The show is designed for children age 8-13 years who currently have the least TV content intended for them, and for parents, to better understand the perception of reality from the standpoint of their children, but also the digital environment in which they grow up. Screenwriter of the show is Goran Jovanović, author of the Little News, who is well versed in kids’ TV sensibility.
“We are pleased that we have the chance to enrich the programming for young people with another segment that will be designed for children aged 8 to 13 years. RTS makes efforts to promote as much as possible content for children in our programs. At a time when educational programs on other TV stations are very poorly represented, we want to provide space to content that addresses the youngest viewers in a quality way. The Team will be broadcast as part of the daily magazine Tako stoje stvari (That’s How Things Are) on Wednesdays, Thursdays and Fridays, while on Mondays it will be aired at 13:20 hours in fifteen-minute form,” said Duška Vučinić, head of public relations and corporate image of RTS.
The heroes of the show are brother and sister, Šone and Lena, who with their peers, Banji and Dr. Bre go into debates on issues important to them, which also represent the biggest challenges while growing up. The show comments on both positive and negative social phenomena, representing them in kids’ jargon and in a way that is understandable to them. The show presents the relationship between parents and children, the best examples of solidarity of schools and pupils, inclusiveness, the importance of sports, drug addiction, how to confront violence and so on.
The show Team will also be available on their YouTube channel and Facebook page Facebok/EkipaSerija, while all information about the topics of the episodes will be available in a Viber public chat www.viber.com/ekipa.