At the DIGGIT 2025 conference, the project integrating reinforcement learning into the advertising platform Ljubljana Airport FLY – jointly developed by Fraport Slovenia and iPROM – was awarded the Grand Prize for Digital Efficiency and the Gold Award in the category of Data Usage in Digital Advertising. The project was recognized for its measurable business results, innovative use of artificial intelligence, and consistent long-term data management strategy.
At the core of the awarded project is the advanced integration of Fraport Slovenia’s first-party data with reinforcement learning-based artificial intelligence. Fraport Slovenia has incorporated technology into its digital advertising infrastructure that recognizes user responses in real time and learns from them autonomously, continuously optimizing media budgets and advertising creatives. This represents the first systematic application of reinforcement learning in advertising practice in the broader region, built on proprietary infrastructure and enabling targeted and personalized advertising on the open web – without relying on external advertising platforms.
The expert jury accompanied the award with the following statement:
“The Ljubljana Airport FLY project is an outstanding example of how advanced application of artificial intelligence through reinforcement learning technology can directly influence key business outcomes. It is a technologically and strategically well-conceived project that uniquely combines data, automation, and adaptability, clearly demonstrating how artificial intelligence can drive growth – not just in theory, but with proven results. With its ability to compete with global platforms while remaining tailored to a specific sector, this achievement stands as a convincing winning example of digital efficiency.”
