Before the world confused fame for mastery. Before young designers were lost in the black hole of on-line portfolios and a million design sites. Before the number of clicks and followers determined your worth, we used to learn about masters of design through their work on the street, in stores or through a small number of carefully curated design magazines and annuals.
Today, almost all of those magazines and annuals are gone.
But those masters were — and continue to be — the ones we look to for inspiration. Not only because of their remarkable work or enormous talents, but because of their tenacity — and an endless desire to reinvent themselves. The word “retire” never even crossed their minds.
ADC and design company COLLINS debuted the exciting new ADC Design Masters film series with a pair of short films featuring the lives of two ADC Hall of Fame laureates: Seymour Chwast and Deborah Sussman.
The five-minute films — conceived and produced by COLLINS — are the first in a series which will take an inside look at the lives and careers of a select group of masters whose work continues to inspire designers and creatives of all ages around the world. In the words of Brian Collins, Chief Creative Officer, COLLINS and ADC Board member, these iconic designers accomplish this “not only because of their remarkable work or enormous talents, but because of their tenacity — and an endless desire to reinvent themselves and their work.”
These two masters never ran dry on ideas or patience. Despite insanely busy schedules, they never turned down the inheritors of their craft. And the latter continue to be inspired by them every day, and hope to expand upon the vision they established.
With over a century of experience between them both, they never put fame before mastery. And in these films, it shows.
Agency: COLLINS
Directors: Nicolas Heller, Nick Ace
Producer: Brian Collins
Special Thanks: Deborah Sussman, Paul Prejza, Seymour Chwast, Paula Scher, Los Angeles Memorial Coliseum
