IAB Croatia announces a new edition of IAB Discovery, an educational-research format dedicated to the latest insights, tools, and knowledge in digital marketing. IAB Discovery brings together leading experts, offers an overview of current topics, and serves as a platform for knowledge exchange and for discovering what comes next. This December is dedicated to a new edition of IAB Discovery: The Month of Predictions & Trends, with a central event on December 10 at 16:00 in Zagreb’s Holographik Space. The event provides a comprehensive look at the trends that will shape 2026, with exclusive insights from the Predictions & Trends Working Group, and registration is available via the link.
At the event, participants can expect an agenda designed by members of the Predictions & Trends Working Group Lara Stolnik (Selotejp), Boris Vukić (404), Katarina Exle (Cvoke), Antonio Karlović (WPP Media Croatia), and Marko Mikeš (Aleph):
- Meet the Predictions & Trends Hub – introduction of the working group members (5 min)
- The Big Disclaimer: Can We Really Predict Anything? – Marko Mikeš will address whether anything can truly be predicted and who actually cares (5 min)
- Gold or Old: Five Criteria to Stop You From Falling for Hype – this segment will be introduced by Antonio Karlović, followed by the presentation of criteria by other working group members Katarina Exle, Lara Stolnik, Boris Vukić, and Marko Mikeš, helping everyone avoid falling under the influence of hype (25 min)
- Predictions & Trends Drop 2026 – a panel where members of the working group will present their trend predictions for 2026 (30 min), and the event will conclude with informal networking.
All those interested in the topic are invited to the gathering on December 10, and registration is open at the link. Follow all updates on IAB Croatia’s official channels.
