Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Dina Dretvić
“If we could, we would gladly announce Yifei Chai twice as a speaker,” says the Program Director of the Days of Communication Festival, Dunja Ivana Ballon.
He will have two lectures at this year’s festival in Rovinj, Croatia, and will become the first person to do so in the history of Days of Communication.
Clients describe his approach as an emotional alchemy. Innovation, concept and strategy, art and creative direction, design and production – these are the areas where Yifei Chai is unquestionable authority. He helps advertisers and brands to design unforgettable, touching and surprising experiences that increase the feeling of deeper connection of brands with its audiences.
Chai’s versatile resume and the flattering title of innovation architect at UNIT9 gained him clients of the likes of global giants such as Disney, Adidas, and 20th Century Fox, whom he advises how creative thinking and innovation create the best emotional experience for their customers.
Forget about understanding digital, make digital understand you. This is the starting point of his first lecture on Digital Empathy, in which he will address issues such as how we can become more humane when subjected to artificial platforms that do not speak human language, and how we can create experiences that will enable us not to forget our human nature in interaction with machines.
His Second Lecture, Human Survival Guide in the Age of AI – How to Coexist with the Coolest and Baddest of AI, is ideal for the fans of artificial intelligence (AI).
Chai conceived this lecture as a comparison of sci-fi AIs (such as Terminator or Ex-Machina) that Hollywood has long represented as ultimate heroes or extreme bad guys, with real AIs, like IBM’s Watson or search engines like Google.
Chai regularly emphasizes that we are already living in the future, and we are unquestionably acting according to the instructions of artificial intelligence.
Speakers announced so far in the rich program of Days of Communication this year, along with Yifei Chai, are global leaders Matt Biespiel, winner of the world’s best advertiser award and two-time award winner for the most effective advertiser in the world; Yousef Tuqan Tuqan, digital evangelist and global innovation director at a consulting firm operating in 120 countries, Accenture Interactive; Che-Wei Wang, one of the world’s leading experts in the field of generative design, and Mark Earls, Behavioural Psychology Expert and author of bestsellers on consumer behaviour, better known as HERDmeister, and Ralph Echemendia, an ethical hacker. You can find all the information on accommodation and registration fees here.