Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Dave Birss is one of the key speakers at this year’s Digital Day, which starts 25 of May at the Youth Center in Belgrade. Writer, consultant and educator Dave Birss is known as one of the best speakers and top experts in the field of digital advertising. At Digital Day, he will give a lecture titled reigniting our love of digital advertising.
“When people talk about digital advertising, they still think of banners. And since most of the banners are of poor quality, it’s not a good thing,” says Dave Birss and adds: “In the industry there is currently an obsession with programmatic advertising, but it will not help us. Therefore, we will observe digital advertising from the creative point of view, and will ask ourselves: how do we make this something we will be proud of?!”
Birrs is an energetic and engaging speaker, who in his lectures shatters myths that surround the world of creativity and innovation, but at the same time presents new methodologies, work frameworks and gives practical advice. His lectures help companies adopt creativity as a part of business culture and apply it to solving business problems. His approach consists in creating a higher level of staff engagement, more innovative culture, practical fresh ideas and strong leadership vision. This can help all companies to differentiate themselves in a crowded market, offering unique value to their clients.
Dave’s lectures are filled with concrete examples, case-studies and practical advice. He is known to include the audience in order to illustrate examples and attitudes, and they receive specific techniques that can be immediately applied to a given situation. His current focus is on demystification of creativity, in order to help individuals to learn new skills and companies to use them, and achieve better business results.
Dave has spent most of his career in the position of creative director in some of the largest and best British advertising agencies such as OgilvyOne, McCann Worldgroup and Poke. He is currently the Editor in Chief of The Drum, the most popular European magazine and portal dedicated to advertising, and four years ago he published his book A User Guide to the Creative Mind.
The largest and most important national conference in Serbia dedicated to digital and interactive marketing, the Digital Day, will be held 25 of May at the Youth Center in Belgrade. The conference is educational, and in addition to key representatives of the digital market in Serbia and the region it also brings together speakers from developed markets, who share their experiences, best practices and the most current trends in the digital industry with the home audience.
Tickets are sold exclusively through the site www.digitalday.rs.