Source: AdAge
The second D&AD Impact Awards were held this Tuesday in New York City, during the Advertising Week, awarding the ideas that made genuine contributions to the society or the planet, while also showing that purpose can have a real impact on business.
Three campaigns were Black Pencil worthy this year according to the jury, and they include a statue, a school and a charm bracelet.
“Fearless Girl” by McCann New York, The Immunity Charm by McCann WorldGroup and School for Justice by J. Walter Thompson Amsterdam took home the top honors this year.
According to AdAge, “The School for Justice” is a school in India that works to help train child prostitution victims to become lawyers so they can legally pursue those who caused their suffering. The idea, for the Free a Girl Movement, stemmed from research that found that while India has about 1.2 million underage female prostitutes, the conviction rate for those who force them into prostitution is alarmingly low, with only 55 cases ending in conviction in 2015.
“Fearless Girl” is the already much-decorated statue that confronts Wall Street’s “Charging Bull” figure, an idea meant to mark State Street Global Advisors’ initiative to increase the number of women on its clients’ corporate boards.
“The Immunity Charm”, for the Islamic Republic of Afghanistan’s Ministry of Public Health, relied on a local Afghan tradition of beaded bracelets to encourage vaccination-wary mothers to get their children immunized. The wristlet features beads of different colors, each one representing a different vaccination. While the jewelry serves as an incentive for parents, it’s also a useful tool in letting doctors know which immunizations a child had already received. The idea earned the Lions Health Grand Prix for Good earlier this year.
See the other winners of the D&AD Impact Awards on the D&AD website.
