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Coca-Cola is promoting their first new flavor in 12 years, the Orange Vanilla Coke, with a spot that takes its inspiration from the iconic car-chase scenes from the 1970s-era,
The ad was done by Wieden & Kennedy Portland, and as AdAge aptly pointed out, it looks like “it was ripped from an episode of ‘Starsky and Hutch’, funky music and all.”
In the spot, a Coke delivery truck is being chased around city streets by a truck full of oranges, and an ice cream truck, with plenty of jumps and tire screeching.
Orange Vanilla Coke is joined by Orange Vanilla Coke Zero Sugar as the brand’s first new flavor since Vanilla Coke Zero hit stores in 2007, joining Cherry Coke.
Orange Vanilla Coke will be supported with TV, digital, outdoor and radio advertising in the US.