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    Mladi Lideri

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    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    francis-ingram-naslovnica

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    Institut-Terra-naslovnica

    Instituto Terra inspires new work by Gilberto Gil

    effie-slovenia-naslovnica

    Knowledge and inspiration on the 1st Effie Day

    cannes-delfin-naslovnica

    Curtain up for the Cannes Corporate Media & TV Awards 2021

    craft-jury-naslovnica

    Golden Drum represents Craft Jury, which will be chaired by Damisa Ongsiriwattana from Bangkok

    cockta-naslovnica

    DROM agency for COCKTA

    warc-naslovnica

    WARC Awards for Effectiveness 2021: Call for entries and juries named

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
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    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    steven-farell-naslovnica-nova

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    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

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    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions

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    francis-ingram-naslovnica

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    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

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    nastja-naslovna-2-min

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    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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Home News

Coca-Cola Pulls Offensive Sprite Ad in Ireland

#BrutallyRefreshing Campaign Turns Out To Be #BrutallySexist

05/08/2016
in News
2 min read
Coca-Cola Pulls Offensive Sprite Ad in Ireland

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: AdAge

Coca-Cola Co. has apologized for a blatantly sexist Sprite online ad that ran on Irish men’s lifestyle site JOE.ie as part of the soft drink’s irreverent #BrutallyRefreshing campaign.

Lines such as “She’s seen more ceilings than Michelangelo,” “You’re not popular, you’re easy” and “A 2 at 10 is a 10 at 2!” shocked consumers, who took to social media to vent their anger.

Cristiana De Lia tweeted “Seriously @Sprite? Need to revise your internal policies. This ain’t #BrutallyRefreshing but only #BrutallyOffensive.”

Coca-Cola said in a statement:”We’re sorry for any offense caused by the #BrutallyRefreshing Sprite campaign in Ireland, which was intended to provide an edgy but humorous take on a range of situations. Since its introduction in Ireland, Sprite has been associated with individuality and self-expression and we have always been committed to ensuring we deliver the highest standard of advertising.”

“We recognize that on this particular occasion the content did not meet this standard and we apologize. The campaign has now come to an end and the advert in question will not appear again.”

The campaign asked consumers to share their “refreshing truths” using the hashtag #BrutallyRefreshing.

Coca-Cola and Thinkhouse, an Irish youth marketing agency that works for Sprite and other Coca-Cola brands, did not respond to inquiries about whether Thinkhouse was responsible for the work. A press release about an earlier part of the #BrutallyRefreshing campaign involving Irish Snapchat stars cited Thinkhouse.

That previous installment featured two Snapchat stars in an online video discussing “refreshing truths” such as, “We all have one tight friend,” “One dip is never enough” and, “If you have to give your taxi driver directions you’re better off walking.”

At the time of the ad’s launch, Sprite brand manager Georgina Kendrick said in a statement: “At Sprite, we share the same belief that honesty is the best weapon, and we’re delighted to celebrate the brutally refreshing truth – and hear what our fans come up with.”

Sexism in the ad industry has made headlines all week. Saatchi & Saatchi Chairman Kevin Roberts resigned on Wednesday morning after controversial comments on gender diversity in the ad industry. Meanwhile Gap in the U.K. apologized for an ad that portrayed little girls as social butterflies and little boys as budding Einsteins.

Tags: campaignsCoca Cola
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