At a unique exclusive event, held at the Hotel Europe, Coca-Cola introduced a new global campaign Taste the Feeling that is part of their new One Brand global strategy. For the first time, Coca-Cola’s new global marketing strategy, One Brand, combines the brands Coca-Cola, Coca-Cola Light / Diet Coke, Coca-Cola Zero and Coca-Cola Life into a single overarching campaign called Taste the Feeling. Drinking a Coca-Cola, any Coca-Cola, makes the moment special, which many guests could have seen on their own.
Vienna Cafe served as a perfect backdrop for the occasion, and as soon as they arrived, all the guests had the opportunity to experience Coca-Cola through the explosion of all five senses. Event in Sarajevo opened with a sensual dance performance, performed by actors Emir Fejzić and Amila Terzimehić. They unveiled part of the visuals that celebrate the idea that the simple pleasure of drinking a Coca-Cola, any Coca-Cola, makes the moment special.
The hosts of the event were Adnan Topić, director of Coca-Cola HBC BH Sarajevo and General Manager of Coca-Cola HBC for Croatia, Bosnia and Herzegovina and Slovenia Maria Anargyrou-Nikolić, who announced the first television spot Anthem. On that occasion she said: “This year is really important for us. In 2016, we mark an important anniversary, 40 years since we started producing this most famous drink in Bosnia and Herzegovina and enriching the lives of consumers and society, and we want to remind the whole world, including Bosnia and Herzegovina, of the icon of pop culture, a muse of design and a film star, the best drink in the world – Coca-Cola! The new Coca-Cola campaign ‘Taste the feeling’ celebrates a cult brand and a fantastic product. So the year that lies ahead will bring many surprises and exciting experiences, and will put to the forefront the unique taste and a refreshing and simple moment.”
The global campaign Taste the Feeling, through a universal way of storytelling, celebrates the experience and pleasure of drinking ice-cold Coca-Cola. The creative campaign is based on the known visual elements, but with a modern twist. The beginning of the campaign also introduced the first TV spot titled Anthem, whose soundtrack is an original song Taste the Feeling. Song is performed by a young Australian singer Conrad Sewell, best known for the big global hit Firestone, which was produced by the famous Norwegian DJ Kygo. Firestone has exceeded 300 million visits on Spotify, and has sold more than 3 million copies worldwide. Soundtrack of Taste the Feeling includes a new audio signature inspired by the sounds of the experience of drinking Coca-Cola – the pop of the cap, the fizz and … the sounds of enjoyment. In the visuals of the new campaign, Coca-Cola celebrates different moments, but the product is always in the centre of events. These really great shots were made by famous fashion photographers Guy Aroch and Nacho Ricci capturing people from around the world enjoying ice-cold Coca-Cola in a variety of everyday moments, either alone, in groups or in pairs. The images reflect a feeling of the so called street fashion and the entire offer of Coca-Cola products, in line with the One Brand strategy.
https://www.youtube.com/watch?v=-AmKP9VE2Ms
