Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Nestle has lost the court battle to trademark KitKat in the United Kingdom, which opens the way for their competitor Cadbury to launch a product whose shape would be very much like that of the famous KitKat, the higher court decided on Wednesday.
Back in 2010, Nestle tried to trademark the typical shape of the KitKat chocolate bar – the so called four fingers – but Cadbury objected the motion and the two companies have been in a chocolate war since. KitKat comes in the shape of four attached chocolate waffles, and Nestle claims that it’s a trademark that belongs to them. The company said they are disappointed with court’s decision and that the shape of the chocolate which is produced in Great Britain for over 80 years should be trademarked.
The European Court of Justice earlier decided that KitKat’s shape is not specific enough to deserve a trademark.