Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
Channel 4 in the U.K. is best known lately for its two “Superhumans” films advertising its coverage of the Paralympic Games in 2012 and 2016. But the broadcaster has also been well known through the years for its so-called “idents”—short promotional films advertising the network itself.
This week it made some fantastic new idents—in a reunion between in-house agency 4Creative and Blink director Dougal Wilson, whose brilliant “We’re the Superhumans” film won the Film Grand Prix at Cannes this year.
In four news films, which aired Tuesday during the finale of The Great British Bake Off, the blocks in Channel 4’s iconic logo come to life and form a metallic giant, who roams the countryside having some quite peculiar adventures indeed.
The point of the films is to “personify the broadcaster’s unique values and public service remit to take creative risks, inspire change and represent a diverse range of voices across the U.K,” according to press materials.
“This exciting evolution of Channel 4’s main channel identity celebrates Britain in all its glory and reflects our public service remit to take creative risks, champion diversity and provoke change,” said Dan Brooke, Channel 4’s chief marketing and communications officer.