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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Capital Communications and DonValley partner to bring Impact Branding to South Africa

Leading CEE/SEE and SA agencies roll out new social, environmental service offering

28/02/2018
in News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

One of the leading CEE/SEE communications and branding consultancies, Capital Communications, and South African reputation management agency DonValley are partnering to launch Capital Communications’s new concept and service offering, Impact Branding, in South Africa and the Southern African Customs Union. Impact Branding applies the focus and criteria of impact investing to branding, corporate identity, corpcomms, public affairs, and other related disciplines.

Capital Communications has a 20-year track record of pioneering innovation in branding, IR, and corporate and financial communications in Hungary and CEE/SEE – including work for NGOs and MNCs addressing environmental and social issues. DonValley, established in 2006, has serviced clients spanning industries such as public transport, destination marketing, Oil & Gas, nuclear, government departments, retail, logistics, etc. Capital Communications and DonValley will work jointly to further extend and develop the Impact Branding platform, while offering the service to companies, governments and their agencies, organizations, and other stakeholders in South Africa and the southern Africa region.

“Impact Branding is a concept and service that we see having a strong international presence,” said Gábor Hegyi, founding Managing Director of Capital Communications. “Companies, organizations, institutions and countries need help to deal with and communicate social and environmental impact, in line with the UN Sustainable Development Goals to make the world a better place. We studied the South African market in detail, and believe that Impact Branding can play a significant role here.”

“Impact Branding will certainly revolutionise the way brands play their part as corporate citizens in South Africa and the region. It will enable them to package a whole basket of tools – in line with their corporate strategy, and in alignment with the need to always be mindful of legislative requirements on B-BBEE, Affirmative Action, environmental and social impact – that will help them leave a positive impact”, commented Solly Moeng, founding Managing Director and Senior Consultant at DonValley.

“Ongoing developments in South Africa around Cape Town’s water supply underline how Impact Branding stands to add value in the region,” added Paul Mackintosh, Senior Consultant at Capital Communications. “This demonstrates how we need to go beyond prior CSR/ESG practices with new approaches that address today’s global environmental and social concerns.” Capital Communications and DonValley will be formally presenting Impact Branding to a South African audience in conjunction with the forthcoming SA Brand Summit in Cape Town in May. Capital Communications will also be seeking to partner with other organizations and agencies in Europe and elsewhere to expand Impact Branding globally.

 

Tags: DonValleyImpact Branding
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