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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Cannes Lions announces overhaul for 2018

Publicis Groupe has also announced it will be coming back to the Cannes Lions in 2019

15/11/2017
in News
2 min read
Cannes Lions announces overhaul for 2018

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The Cannes Lions Festival of Creativity heeded the calls of the advertising industry and is completely overhauling the festival for 2018, shortening the event’s length, cutting back prices and streamlining awards.

The changes come as a response to pressures of the advertising industry, most notably the Publicis Groupe which announced they would be sitting out the next year’s festival, and the WPP which warned they might follow Publicis example, and already cut their presence in half for the festivals. Now, in light of these changes, Publicis Groupe has announced they will be returning to Cannes in 2019.

See below which changes are coming for Cannes 2018.

Shortened event as Cannes Lions will run from Monday, 18 June, to Friday, 22 June. This means that the festival will be three days shorter than in 2017, when it lasted 8 days.

Phillip Thomas, CEO of Ascential Events that owns Cannes Lions said they are trying to make the festival more focused, adding that five days will allow more people to stay for the entire time of the festival.

Entry cap on work limiting the number of categories in which a single work can be entered to six, the reason being to avoid one work dominating the entire festival.

Changes to certain categories removing the Cyber, Integrated and Promo & Activation Lions, as Thomas explains that all good campaigns are integrated today, so separate categories for Cyber and Integrated don’t make sense anymore. As for Promo & Activation, Thomas says promo is very important in retail, but it’s being covered now in one of the festival’s new Lions named Brand Experience. The four other new Lions being introduced include Creative E-commerce, Social & Influencer, Industry Craft and Sustainable Development Goals.

New awards structure with a new framework in which Cannes will create “tracks” in which awards can be grouped. The tracks include: Reach, Communications, Craft, Experience, Innovation, Impact and Good. The point system for Lions will also be updated.

Fewer subcategories as the festival cuts 20 percent of its subcategories across all Lions, which means more than 120 are removed, including all “Integrated” subcategories.

Cheaper pass prices as the price of a “Complete Pass,” which provides delegates with access to the entire festival, has been reduced by €900. The price for the Complete Pass last year was €4,135, and it will be €3,249.

City savings. After working with the city of Cannes, all hotels will freeze prices for 2018 when rooms are booked through official accommodation services.

The announced changes have been welcomed throughout the advertising industry, which feels that the awards now will offer more fairness, better accessibility, and will ensure more relevance.

Tags: Cannes LionsPublicis GroupeWPP
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