Within the framework of the international week of creativity in Cannes, this year’s two-day Lions Innovation festival will be slightly different. Organizers promise an entertaining program that will focus on the creative use of data and tech for innovative creativity in the field of advertising and brand communication.
Among the creative topics, the program directors have included creativity in the field of data, or more precisely on how to creatively analyse data in such a way that creative teams can turn them into ideas, and thus reduce the tension between them. During the discussion, participants will be able to present their experiences in the area of partnerships between startups and investors, with the focus primarily on the relationship between startups, brands and agencies, and to see how cooperation between them can create successful solutions.
How to prepare for success or failure will be another key theme of the Lions Innovation festival. Successful startuppers will present their organizational structure, culture of innovation and ways of thinking with which they change the world around them. They will also speak about methods of working and development of new technologies, as well as approaches that solve the specific challenges of brands.
Creators of new technologies will present their achievements in the field of artificial intelligence, beacon and mobile technologies and virtual reality as well as what technology means for advertising.
