Drugi jezik na kojem je dostupan ovaj članak: Bosnian
To help create the ultimate April Fools’ Day prank, the Clio Awards has partnered with a famous prankster among brands, Burger King, and have invited students to come up with the best idea, as part of the 60th annual Clio Awards competition.
Burger King will take over the Student Integrated Campaign category to find the most creative integrated campaign entry, which will earn a coveted Gold Clio statue.
Additionally, Burger King will fly the creator of the award-winning submission to Miami to work as an ‘Honorary Creative Director’ alongside the creative teams that will bring to life Burger King’s next great April Fools’ Day prank.
The challenge is inspired by Burger King’s longstanding tradition of pranking consumers with outlandish product ‘launches’ timed to the day. The brand has had tremendous success with engaging customers around unimaginable innovations to America’s favorite burger, such as The Chocolate Whopper, or the Left-Handed Whopper, ‘redesigned’ with all condiments rotated 180-degrees, so it could be better enjoyed by left-handed guests, and Whopper-flavored toothpaste.
Find out more here.