The changes enacted under Donald Trump‘s administration have raised certain issues for agencies and brands. There’s the dilemma of how marketers should prepare for tariffs, plus how to respond as corporate diversity, equity, and inclusion (DEI) programs come under attack.
Here’s what our experts and contributors are expecting, how they’re preparing, and what you can do now.
There’s always a period of transition after an election, but the administration of President Donald Trump has swiftly upended most every part of the federal government.
This has left agencies and brands scrambling on issues ranging from tariffs to DEI. In the February issue of ADWEEK magazine, we took a look at the new order taking shape, and how marketers can stay ahead of the changes.
So hold onto your hats – here’s what our experts and contributors are expecting, how they’re preparing, and what you can do now.
Advertisers Lose Trust in TAG and MRC Following Shocking CSAM Report, Industry Accreditation Bodies Responsible for Upholding Strict Brand Safety Standards
Last week’s Adalytics report revealed that MRC– and TAG-certified vendors, including DoubleVerify and IAS, monitored ads on the image hosting site imgbb.com, which was flagged by the National Center for Missing and Exploited Children for hosting material containing child sexual abuse content.
While the initial outrage was directed at adtech companies, accreditation bodies are now also facing backlash.
Eight advertising experts- a mix of marketing professionals, media buyers from agencies, and leaders of oversight organizations – told ADWEEK that they believe there is a low level of accountability.
Dove’s Satirical Ad Riffs on a Universally Hated Word: Moist
If the word “moist” makes your skin crawl, you’re not alone – that’s a common reaction based not only on how it sounds but also on its association with bodily functions.
So using it once is bad enough, but saying it over and over is totally cringe. Any brand knows that, right?
Dove, in fact, is completely clued in to the visceral response that people—especially women—have to the “moist” descriptor. That’s why the storied brand built an entire marketing campaign around it, assembling a focus group and torturing the members with repeated “moist” references.
