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One of the biggest Hollywood action stars, Bruce Willis, has signed a contract with Hell Energy energy drink brand, and the TV ad staring Bruce Willis debuted on Monday, April 2, in many countries around the world.
Hell Energy thus reached a new milestone becoming the first Hungarian brand with an advertising contract with A-list Hollywood star. The collaboration is not just unique for Hell Energy, but represents a precedent at the national level, given the fact that no other Hungarian company has so far collaborated with such planetary renowned Hollywood star.
“Hell Energy represents a dynamic energy, strength, and quality, and we needed someone to embody these values. When we started planning this project, we were thinking of several different names and finally we chose Bruce Willis. He is well-known throughout the world and his name is a guarantee for top quality,” said Péter Pantl, Marketing Director for Hell Energy. “Campaign with a celebrity as its main element was activated simultaneously in almost 50 countries, using current opportunities such as 360 communications, especially on social networks. In addition, Bruce Willis will also be featured on point-of-sale posters,” Pantl added.
The idea for the advertisement was based on in-house ideas that put the brand and the star in the center of attention, leaving in the past classic stereotyping related to energy drinks such as powerful cars, speed, or people having fun. After the initial idea, many consultations and preparations followed, which eventually resulted in recording of a commercial in New York at the beginning of 2018.
Hell Energy is a company that is wholly Hungarian owned. It is present in almost 50 countries and is produced at a factory in the town of Szikszó.