Agency Boys and Girls has launched an energetic and fun new spot directed by Sweetshop’s Mark Albiston. The ad ‘Bounce’ for Three Ireland sees a mother and daughter who are physically separated brought back together via FaceTime to play on a bouncy castle.
The ad touts brand’s wide 4G coverage, and as for the idea for the spot, director Mark said: “The idea for ‘Bounce’ came from Kris at Boys and Girls, who had a conversation with his daughter via FaceTime on a trampoline while on a work trip. Phone calls to kids who miss you when you’re on the road are always hard… but when you connect with play, the distance seems to melt away. Boys and Girls are a great team to collaborate with, and they got me involved pretty early on, so it was good to ‘bounce’ ideas around with them, ‘scuse the pun. They were really fun ideas to play with and we had a great time with the cast and crew bringing them to life.”
Credits
Agency: Boys and Girls
ECD: Rory Hamilton
Art Director: Udi Ovadia
Senior Account Manager: Andrew Dalton-Doran
Client: Three Ireland
Director: Mark Albiston
Production Company: Sweetshop
