Drugi jezik na kojem je dostupan ovaj članak: Bosnian
During 3 days from November 24th to November 27th, Boursorama Bank launched a new cash gift for its new clients: they received 130€ when they open a new bank account.
Since ad blockers users wouldn’t be able to see this new special offer, and not wanting to allow that they miss this opportunity, Boursorama Bank and their agency Buzzman decided to take their banner ad campaign to print.
Thus, Boursorama Bank launched the first banner ad campaign printed in the press.
The banner ads were printed in three of the largest French newspapers from November 24th to November 27th and were supported by a web facility.