Bogdan Bogdanović, captain of the Serbian national basketball team, has become a brand ambassador for Raiffeisen Bank Serbia. Through joint humanitarian activities, the bank and the top scorer in the history of the Serbian national team are continuing their long-term collaboration.
The Bogdan Bogdanović Foundation and Raiffeisen Bank are working together to renovate school basketball courts across Serbia. Speaking about the cooperation between the foundation bearing his name and the bank, Bogdanović emphasized how important it is for large and responsible companies to recognize the value of supporting sports in Serbia:
‘By improving conditions, we want to encourage and inspire young people to enjoy outdoor sports, to play and connect with others in a safe environment. Like many of today’s national team players, I took my first basketball steps at school, where I made many friends. Sport and basketball unite people‘, said Bogdanović.
Chairman of the Executive Board of Raiffeisen Bank, Zoran Petrović, emphasized that Serbia is a country of basketball, and that within it, Bogdan Bogdanović is a truly unique figure – both on and off the court.
‘There is only one Bogdan Bogdanović, because no one else has managed to combine such exceptional talent, effort, and passion in quite the same way. In the most crucial moments of major international competitions, he’s the one who unites 12 players into a cohesive whole. His human qualities and philanthropic spirit show that being a captain means taking responsibility for something greater than yourself – for the common good. That’s where the similarity between Bogdan and Raiffeisen Bank lies. We are extremely proud that he represents our values, and we look forward to once again seeing our logo on his and his teammates’ jerseys as they celebrate new victories we’ve come to expect from them‘, said Petrović.
With the Serbian national team, Bogdan Bogdanović has won silver medals at the FIBA World Cup in Spain, the Olympic Games in Brazil, the EuroBasket in Turkey, and the 2023 FIBA World Cup in the Philippines. He also brought home a bronze medal from the 2024 Olympic Games in Paris.
