Bingo d.o.o. retail chain this week launches the spot of its latest holiday campaign, created by the agency Branded Sarajevo.
The task of the agency was to design a creative concept that will communicate kindness and love that we should spread during the holidays.
Guided by the belief that holidays are a time when we all expect peace, warmth and joy, but actually receive stress and anxiety, Branded put an emphasis on the moment we experience when we realize that the beauty of the holidays is in our own hands.
Because of the fast paced living, we probably seem weird to someone looking from aside, says Kenan Kapidžić, account manager. “In such hurry, we don’t see that someone needs us, that someone counts on us, that someone is seeking a solution in us… And it takes just a little bit to feel that moment in which we realize just how much we matter – to each other – and how great is it to be a person. Then we can know ourselves, and then we can know that: We choose well when we look with our heart.”
The latter is actually the slogan of the campaign, and the shoppers in it are being watched by the mascots of the company, cute little Bingos. They start helping shoppers fight back against the hectic fuss that the time is imposing on us, and all takes on an idyllic tone.
https://www.youtube.com/watch?v=WfqZOPxrLJc
Thirty extras were hired for the shooting, and especially notable is the young Sarajevo actor, Saša Krmpotić. The visuals accompanying the campaign give an indication that Bingo is preparing charming gifts for this holiday season. Branded’s team explains that the visuals “represent a gift that is being unwrapped, and below the wrapping paper we see the real values and good choices – we see Bingo.”
The campaign will include socially responsible activities and donations. In cooperation with the World Vision BiH, Bingo will prepare presents and theater performances for several hundred kids. The action will be conducted under the motto When we look with our hearts, we give joy to children, tying in the slogan of the overall campaign.
The creative concept of the campaign was created by the team of Branded Sarajevo including: Tena Nagulov – Halilović, Irma Vatrić and Amar Zahiragić.
The campaign account manager is Kenan Kapidžić, and event manager is Mirela Trbović. TVC was produced by Via Media.
