Bihać Brewery, owner of the brand Lipa voda, decided to enrich their offer and expand the Lipa brand with two sub-brands: Lipa Pulp and Lipa Ice Tea. Lipa Pulp is a soft drink from concentrated fruit juices with added natural fruit pulp.
The task for the agency was to create Pulp logo and attractively designed sleeve-label for the three products in three different flavors: orange, pink grapefruit and lemon. Samples of decorative lines and shapes were carefully hand-drawn in order to emphasize the feeling of naturalness, pulp and instant refreshment. Combining colors in a colorful pattern, three different flavors, aromas and moods were created. Classic typographic design was added a touch of calligraphic and organic appearance. Black color on the label signifies that Lipa Pulp belongs to the line of premium products.
Agency: Damir Design
Creative Director: Damir Midžić
Designer / illustrator: Adnan Suljkanović
Photo: Samir Sinanović & Damir Midžić
Client: Bihaćka Pivovara dd
Packaging contains: carbonated soft drink with fruit pulp
Packaging material: glass
